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Topics
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Units
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Sub-Units
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Functions and Principles of Management
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1.Significance and nature of management.
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- Management – concept, objectives, importance.
- Nature of management; Management as Science, Art, Profession.
- Levels of management – top, middle supervisory (First level).
- Management functions – planning, organizing, staffing, directing, and controlling.
- Coordination – nature, and importance.
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2. Principles of Management
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- Principles of Management – meaning, nature and significance
- Fayol’s principles of management.
- Taylor’s Scientific Management – Principles and Techniques.
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3. Business Environment
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- Business Environment – meaning and importance.
- Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal.
- Economic Environment in India;Impact of Government policy changes on business and industry,with special reference to the adoption of the policies of liberalization privatization, and globalization.
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4. Planning
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- Meaning, features, importance, limitations.
- Planning process.
- Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme
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5. Organizing
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- Meaning and importance.
- Steps in the process of organizing.
- Structure of organization – functional, and divisional.
- Formal and informal organization.
- Delegation: meaning elements and importance.
- Decentralization: meaning and importance.
- Difference between delegation and decentralization.
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6. Staffing
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- Meaning, need, and importance of staffing.
- Staffing as a part of Human Resources Management.
- Steps in the staffing process.
- Recruitment – meaning and sources.
- Selection – meaning and process.
- Training and Development – meaning, need, methods – on the job and off the job methods of training.
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7. Directing
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- Meaning, importance, and principles.
- Elements of Direction:
– Supervision – meaning and importance
– Motivation – meaning and importance, Maslow’s hierarchy of needs; Financial
and non-financial incentives.
– Leadership – meaning, importance; qualities of a good leader.
– Communication – meaning and importance, formal and informal communication; barriers
to effective communication.
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8. Controlling
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- Meaning and importance.
- Relationship between planning and controlling.
- Steps in the process of control.
- Techniques of controlling.
- Business Finance and Marketing
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Business finance and marketing
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9. Business Finance
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- Business finance – meaning, role, objectives of financial management.
- Financial planning – meaning and importance.
- Capital Structure – meaning and factors.
- Fixed and Working Capital – meaning and factors affecting their requirements.
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10. Financial Markets
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- Concept of Financial Market: Money Market – nature instruments;
- Capital market: nature and types – primary and secondary market.
- The distinction between capital market and money market.
- Stock Exchange – meaning, functions, NSEI, OCTEI, Trading Procedure.
- Securities and Exchange Board of India (SEBI) – Objectives, Functions.
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11. Marketing
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- Marketing – meaning, functions, role.
- The distinction between marketing and selling.
- Marketing mix – concept and elements:
– Product – nature, classification, branding, labeling, and packaging
– Physical distribution: meaning, role; Channels of distribution, – meaning, types, factors, determining the
choice of channels.
– Promotion – meaning and role, promotion mix, Role of Advertising and personal selling; objections to
Advertising.
– Price: factors influencing pricing.
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12. Consumer Protection
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- Importance of consumer protection.
- Consumer rights.
- Consumer responsibilities.
- Ways and means of consumer protection – Consumer awareness and legal redressal with special reference to the Consumer Protection Act.
- Role of consumer organizations and NGOs.
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13. Entrepreneurship Development
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- Concept, Functions, and Need.
- Entrepreneurship Characteristics and Competencies.
- Process of Entrepreneurship Development.
- Entrepreneurial Values, Attitudes, and Motivation – Meaning and Concept
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