In NCERT Class 12 Business Studies Chapter 10, titled "Marketing", students explore the core concepts of marketing, including its functions, importance, and strategies. This chapter discusses the marketing mix, the role of product, price, place, and promotion, and how businesses use these elements to attract and retain customers.
This article provides a comprehensive resource for exam preparation. It includes sample MCQs and subjective questions for CBSE and CUET, alongside downloadable PDFs of Class 12 Business Studies Chapter 10 MCQs and previous year questions for detailed practice of NCERT Class 12 Marketing.
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NCERT Class 12 Business Studies Chapters
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CUET Free Master Classes:
Class 12 Business Studies Chapter 10 MCQs
This question bank includes previous years' CUET and CBSE MCQs, along with questions curated by subject experts. Below are 5 sample multiple-choice questions (MCQs) for Class 12 Business Studies Chapter 10: Marketing. For the full set of 50 questions, download the PDF using the link provided below.
1- Statement I: For any exchange to take place it is important that there must be at least two parties a buyer and a seller.
Statement II: Exchange can take place even if the buyers and sellers are not able to communicate with each other.
(a) Both Statement I and Statement II are correct.
(b) Both Statement I and Statement II are incorrect.
(c) Statement I is correct and Statement II is incorrect.
(d) Statement I is incorrect and Statement II is correct
2. A social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others‘ is known as:
(a) Marketing (b) Marketing mix (c) Branding (d) Packaging
3. Which Marketing Management philosophy has main focus on existing product?
(a) Selling concept (b) Production concept
(c) Product concept (d) Marketing concept
4. Which of the following controlling standards are used in Marketing?
(A) Advertising expenditures (B) Sales - person‘s performance
(C) Individual (D) Quantity (E) Sales Expense
Choose the correct answer from the options given below:
(a) (A), (B), (C) and (E) only (b) (B), (C), (D) and (E) only
(c) (A), (C), (D) and (E) only (d) (A), (B), (C) and (D) only
5. Which of the following statements are correct regarding marketing management philosophies?
(A) The main focus of Product concept is quantity of product.
(B) The main focus of production concept is quality of product.
(C) The main focus of selling concept is existing product.
(D) The main focus of marketing concept is customer needs.
(E) The main focus of societal concept is customer needs and society's well-being.
Choose the correct answer from the options given below:
(a) (A), (B), (D) and (E) only (b) (A), (C), (D) and (E) only
(c) (C), (D), and (E) only (d) (A), (B), (C) and (E) only
Class 12 Business Studies Chapter 10 Subjective Questions Without Solutions
This question bank includes previous years' CBSE subjective questions (2 marks and above) without solutions, along with expert-curated questions. Below are 5 sample subjective questions for Class 12 Business Studies Chapter 10: Marketing. To access all questions, download the PDF from the link provided below.
- JTM Ltd. launched 'Buddyline', an exercise book and comprehensive stationery brand name comprising of ball pens, gel pens and geometry boxes after identifying the target market and understanding the needs and wants of the consumers of that market. All their products were of good quality and eco-friendly but expensive. They wanted to distinguish their products from that of their competitors. They spent lot of efforts, time and money in creating the brand name, as they knew that without a brand name, they can only create awareness for the generic products and can never be sure of the sale of their products. The effort paid off and the demand for the products started growing. The customers liked the brand and became habitual to it. They did not mind paying a higher price. Over a period of time, it became a status symbol to buy 'Buddyline' brand because of its quality. The consumers felt pride in using them.
(i) Identify the marketing management philosophy followed by JTM Ltd.
(ii) Explain the advantages of branding to the marketers highlighted in the above case.
(CBSE 2019, 3M)
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- Tapas Sen, a manufacturer, redesigned his existing soup making machine into a small and portable machine. For selling the machine he entered into an agreement with his uncle who agreed to finance the project with a 50% share in the profits. To launch the machine they decided to start with direct channels of distribution. They named the venture as 'Cup-a-Soup'. In the first year their main objective was profit maximization. They appointed 30 trained salesmen for distribution of the machines across the country. They offered incentives and awards to salesmen for achieving their sales targets.
(a) Identify the marketing philosophy used by 'Cup-a-Soup'.
(b) Identify the tool of promotion used by 'Cup-a-Soup'.
(c) For hiring the salesmen, state any two qualities 'Cup-a-Soup' would have kept in mind.
(CBSE 2019, 4M)
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- Smart Watch Ltd. is a watch manufacturing company marketing smart-watches for adults. The company now wants to manufacture smart-watches for children also. For this it gathered and analysed market information, did marketing planning, product designing and development, standardisation and also decided about the packaging, labelling, branding, pricing, warehousing, transportation and distribution of these smart-watches. Even after doing all the above stated activities the company is not picking up the sales.
The Chief Executive Officer of the company asked the Marketing Manager to find out the reason. The Marketing Manager investigated the matter and found out that his marketing team had not performed the two important functions of marketing which may help the company not only in boosting the sales but also in getting repeat sales.
Identify and explain the functions of marketing which were not performed by the marketing team.
CBSE 2023, 4M)
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- Explain the following functions of marketing:
(i) Product designing and development; and
(ii) Standardisation and Grading
(CBSE 2019, 4M)
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- Since childhood Niru and Janak had been watching their grandmother procuring wheat from the market, washing it well, drying it and getting it converted into atta. They conducted a survey to collect data to identify whether there is demand for readymade atta and realised that with the growing number of working women, it is the need of the hour to manufacture high quality atta. They named their product 'Srijan' and set up 'Srijan Atta Factory' at Jaunpur Village. To penetrate in the market, they decided to keep the price low. For maintaining smooth flow of their product into the market and avoiding delays in delivery, it was decided to store wheat at SKM Services which had scientific processes and logistics facilitating quick delivery. They also set up an online complaint portal to take care of consumer grievances.
By quoting the lines from the above paragraph, state five marketing functions undertaken by Niru and Janak for successful marketing of 'Srijan' atta.
(CBSE 2019, 5M)
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Sub Areas of Chapter 10: Marketing
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Chapter Name
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Sub Topics
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Marketing
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10.1 Introduction
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10.2 Meaning and Importance of Marketing
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10.3 Functions of Marketing
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10.4 Marketing Mix
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10.5 Product: Features and Classifications
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10.6 Price: Factors Affecting Pricing
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10.7 Place: Channels of Distribution
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10.8 Promotion: Elements of Promotion Mix
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Review of NCERT Class 12 Business Studies Chapter 10
In NCERT Class 12 Business Studies Chapter 10, "Marketing," students learn how businesses strategize to meet customer needs and achieve organizational goals. The chapter emphasizes the importance of the marketing mix, market segmentation, and promotional tools.
By mastering this chapter, students develop a solid understanding of marketing strategies and their practical applications. Practicing MCQs and subjective questions ensures comprehensive preparation for CBSE, CUET, and other competitive exams.