List – I (Newspaper)

List – II (City)

(A) The Pioneer

(I) Lahore

(B) The Statesman

(II) Bombay

(C) The Civil and Military Gazette

(III) Calcutta

(D) The Times of India

(IV) Allahabad

List – I (Newspaper)

List – II (Year)

A. The Times of India

I. 1868

B. The Pioneer

II. 1865

C. The Madras Mail

III. 1861

D. The Statesman

IV. 1875

List – I (Newspaper)

List – II (Language)

A. Mathrubhumi

I. Persian

B. Amrita Bazar Patrika

II. Marathi

C. Kesari

III. English

D. Mirat-ul-Akbar

IV. Malayalam

The most significant happening in the few decades has been the India language newspaper revolution. The beginnings of this growth predated liberalization. The top two dailies in India are Danik Jagran and Danik Bhaskar with a readership of 21 million and 17 million, respectively. The fastest growing dailies are the Assamese dailies in urban areas (51.8 per cent increase) and the Bengali dailies in rural areas (129 per cent).

The ‘Eenadu’ story also exemplifies the success of the Indian language press. Ramoji Rao, the founder of ‘Eenadu’, successfully organised a chit-fund before launching the paper in 1974. By associating with appropriate causes in the rural areas like the Anti-arak movement in the mid-1980s, the Telugu newspaper was able to reach into the countryside. This prompted it to launch ‘district dailies’ in 1989. There were tabloid inserts of sensational features carrying news from particular districts as well as classified advertisements from villages and small towns of the same. By 1998 ‘Eenadu’ was being published from ten towns in Andhra Pradesh and its circulation accounted for 70 per cent of the audited Telugu daily circulation.

(a) What are the different forms of Print media?

(b) What reasons can be attributed to the emerging growth of Indian?

Mass Media and Communications

13.1 Introduction

13.2 Evolution of Communication Systems

13.3 Impact of Digital Media

13.4 Role of Media in Cultural Integration

13.5 Challenges of Misinformation

13.6 Ethical Concerns in Mass Communication

13.7 Future Trends in Media and Communication