Topics
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Units
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Sub-Units
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Functions and Principles of Management
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Significance and nature of management.
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• Management – objectives, concept, significance. • Nature of management; Management as Science, Profession, Art. • Management Levels – top, middle supervisory (First level). • Management functions –staffing, planning, organizing, controlling and directing. • Coordination –nature and significance.
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2. Principles of Management
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• Principles of Management –nature, meaning, and significance. • Taylor's Scientific Management – Principles and Techniques. • Fayol's principles of management.
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3. Business Environment
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• Business Environment – meaning and importance. • Economic Environment in India; effect of Government policy updates on business and industry, with special reference to the adoption of the policies of privatization, liberalization, and globalization. • Dimensions of Business Environment –Social, Economic, Technological, Political, and Legal.
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4. Planning
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• Meaning, importance, features, limitations. • Types of Plans –Strategy, Objectives, Policy, Procedure, Rule, Method, Budget, Programme. • Planning process.
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5. Organizing
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• process of organizing and its steps. • organizational structure–divisional and functional. • Informal and formal organization. • Delegation: meaning elements and importance. • Decentralization: importance and meaning. • Difference between decentralization and delegation.
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6. Staffing
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• Meaning, significance and need of staffing. • Staffing as Human Resources Management. • Staffing process steps. • Recruitment – sources and meaning. • Selection – process and meaning. • Training and Development –need, meaning, methods –training strategies.
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7. Directing
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• Meaning, principles and importance. • Maslow's hierarchy of needs, supervision's significance, and financial and non-financial incentives are among the elements of direction. Leadership: what it is, significance, and what makes a strong leader. - Meaning and value of communication; formal and informal communication; obstacles to good communication.
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8. Controlling
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• Meaning and importance. • Planning and controlling relationship. • Process of controlling steps. • Controlling techniques.
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Business finance and marketing
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1. Business Finance
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• Business finance – Objectives of financial management, meaning, role • Financial planning –importance and meaning. • Capital Structure –factors. • Fixed and Working Capital –factors impacting their needs and its meaning.
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2. Financial Markets
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• Financial market concepts: Money Market – nature instruments; • Capital market: types and nature– primary and secondary market. • Capital market and money market difference. • Stock Exchange – meaning, functions, NSEI, OCTEI, Trading Procedure. • Objectives and functions of Securities and Exchange Board of India (SEBI)
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3. Marketing
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• Marketing – meaning, functions, role. • The difference between selling and marketing. • Marketing mix – concept and elements: – Product – nature, classification, branding, labelling, and packaging – Physical distribution: meaning, role; Channels of distribution –types, meaning, and factors, determining the choice of channels. – Promotion – Role of personal selling and advertising; objections to Advertising. – Price: factors impacting pricing.
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4. Consumer Protection
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• Importance of consumer protection. • Consumer rights. • Consumer responsibilities. • Ways and means of consumer protection – Consumer awareness and legal redressal with special reference to the Consumer Protection Act. • Role of consumer organizations and NGOs.
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5. Entrepreneurship Development
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• Concept, Functions, and Need. • Entrepreneurship Characteristics and Competencies. • Process of Entrepreneurship Development. • Entrepreneurial Values, Attitudes, and Motivation – Meaning and Concept.
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