S. No. |
UNIT |
SUB-UNIT |
Unit I. |
Nature and Significance of Management |
- Management – concept, objectives, importance.
- Nature of management; Management as Science, Art, Profession.
- Levels of management – top, middle supervisory (First level).
- Management functions – planning, organising, staffing, directing and controlling.
- Coordination – nature and importance.
|
Unit II. |
Principles of Management |
- Principles of Management – meaning, nature and significance.
- Fayol’s principles of management.
- Taylor’s Scientific Management – Principles and Techniques.
|
Unit III. |
Business Environment |
- Business Environment – meaning and importance.
- Dimensions of Business Environment – Economic, Social, Technological, Political and Legal.
|
Unit IV. |
Planning |
- Meaning, features, importance, limitations.
- Planning process.
- Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.
|
Unit V. |
Organising |
- Meaning and importance.
- Steps in the process of organising.
- Structure of organization – functional and divisional.
- Formal and informal organisation.
- Delegation: meaning, elements and importance.
- Decentralization: meaning and importance.
- Difference between delegation and decentralisation.
|
Unit VI. |
Staffing |
- Meaning, need and importance of staffing.
- Staffing as a part of Human Resources Management.
- Steps in staffing process.
- Recruitment – meaning, process and sources, Merits and demerits of internal and external sources of recruitment.
- Selection – meaning and process.
- Training and Development – meaning, need, methods – on the job and off the job methods of training.
|
Unit VII. |
Directing |
- Meaning, importance and principles.
- Elements of Direction: – Supervision – meaning and importance – Motivation – meaning and importance, Maslow’s hierarchy of needs; Financial and non- financial incentives. – Leadership – meaning, importance, style- authoritative, democratic and laissez-faire. – Communication – meaning and importance, formal and informal communication; barriers to effective communication, how to over come the barriers?
|
Unit VIII. |
Controlling |
- Meaning and importance.
- Relationship between planning and controlling.
- Steps in the process of control.
|
Unit IX. |
Business Finance |
- Business finance – meaning, role, objectives of financial management.
- Financial decisions: investing, financing and dividend-Meaning and factors affecting.
- Financial planning – meaning and importance.
- Capital Structure – meaning and factors.
- Fixed and Working Capital – meaning and factors affecting their requirements.
|
Unit X. |
Financial Markets |
- Concept of Financial Market
- Money Market: Concept, instruments.
- Capital market and its types (primary and secondary market)
- Stock Exchange-Functions, trading procedure.
- Depository services and demat account.
- Securities and Exchange Board of India (SEBI) – Objectives, Functions.
|
Unit XI. |
Marketing |
- Marketing – meaning, functions, role and philosophies.
- Distinction between marketing and selling.
- Marketing mix – concept and elements: – Product – nature, classification, branding, labeling and packaging – Physical distribution: meaning, role; Components, Channels of distribution, – meaning, types, factors determining choice of channels. – Promotion – meaning and role, promotion mix, Advertising, Personal selling sales promotion and public relation, Role of Advertising, objections to Advertising. – Price: factors influencing pricing.
|
Unit XII. |
Consumer Protection |
- Meaning and concept.
- Meaning, Importance of consumer protection.
- The Consumer protection Act,2019. [http://egazette.nic.in/WriteReadData/2019/210422.pdf]
- Consumer rights.
- Consumer responsibilities.
- Who can file a complaint?
- Ways and means of consumer protection – Consumer awareness and legal redressal with special reference to Consumer protection Act 2019, Remedies available.
- Role of consumer organizations and NGOs.
|
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