| Unit No. |
Unit Name |
Sub-Topics |
| Unit I |
Nature and Significance of Management |
- Management – concept, objectives, importance.
- Nature of management; Management as Science, Art, Profession.
- Levels of management – top, middle, supervisory (First level).
- Management functions – planning, organising, staffing, directing, and controlling.
- Coordination – nature and importance.
|
| Unit II |
Principles of Management |
- Principles of Management – meaning, nature and significance.
- Fayol’s principles of management.
- Taylor’s Scientific Management – Principles and Techniques.
|
| Unit III |
Business Environment |
- Business Environment – meaning and importance.
- Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal.
|
| Unit IV |
Planning |
- Meaning, features, importance, limitations.
- Planning process.
- Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.
|
| Unit V |
Organising |
- Meaning and importance.
- Steps in the process of organising.
- Structure of organisation – functional, and divisional.
- Formal and informal organisation.
- Delegation: meaning, elements and importance.
- Decentralization: meaning and importance.
- Difference between delegation and decentralisation.
|
| Unit VI |
Staffing |
- Meaning, need, and importance of staffing.
- Staffing as a part of Human Resources Management.
- Steps in staffing process.
- Recruitment – meaning and sources.
- Selection – meaning and process.
- Training and Development – meaning, need, methods – on the job and off the job methods of training.
|
| Unit VII |
Directing |
- Meaning, importance, and principles.
- Elements of Direction:
- Supervision – meaning and importance
- Motivation – meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives.
- Leadership – meaning, importance;
- Communication – meaning and importance, formal and informal communication; barriers to effective communication.
|
| Unit VIII |
Controlling |
- Meaning and importance.
- Relationship between planning and controlling.
- Steps in the process of control.
|
| Unit IX |
Business Finance |
- Business finance – meaning, role, objectives of financial management.
- Financial planning – meaning and importance.
- Capital Structure – meaning and factors.
- Fixed and Working Capital – meaning and factors affecting their requirements.
|
| Unit X |
Marketing |
- Marketing – meaning, functions, role.
- Distinction between marketing and selling.
- Marketing mix – concept and elements:
- Product – nature, classification, branding, labeling and packaging
- Physical distribution: meaning, role; Channels of distribution, – meaning, types, factors, determining choice of channels.
- Promotion – meaning and role, promotion mix, Role of Advertising and personal selling; objections to Advertising.
- Price: factors influencing pricing.
|
| Unit XI |
Consumer Protection |
- Importance of consumer protection.
- Consumer rights.
- Consumer responsibilities.
- Ways and means of consumer protection – Consumer awareness and legal redressal with special reference to Consumer protection Act.
- Role of consumer organizations and NGOs.
|
| Unit XII |
Entrepreneurship Development |
- Concept, Functions and Need.
- Entrepreneurship Characteristics and Competencies.
- Process of Entrepreneurship Development.
- Entrepreneurial Values, Attitudes and Motivation – Meaning and Concept.
|
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